W.I.R.E.

Western Wats' commitment to excellence has been extended to a propriety survey research application: W.I.R.E. (Wats Integrated Research Engine) By using web components, coupled with a rugged interaction engine, W.I.R.E. boasts of a powerful multi-language survey platform as well as an impressive multi-media survey hosting capability. W.I.R.E. represents the critical point of leverage for organizations demanding the very best from a data collection firm.

Western Wats invested more than three years into the design and development of W.I.R.E. The powerful platform offers the following advantages:

• Multi-modal data collection . Surveys can be administered via live interviewer, web, IVR or any combination of the three modes using one truly integrated platform. Respondents enjoy greater freedom to cooperate with survey researchers by using the mode they find most comfortable and at a time conducive to their busy schedule.

• Data security . W.I.R.E. has built-in technological advances and process efficiencies allowing the seamless collection of data from multiple interviewing facilities and the storage of all data in a secure, centralized, fully integrated database. Data security is assured with central US based data storage and sophisticated, integrated security measures. Fully redundant hardware and enterprise level back-up systems ensure your data is always protected against disaster.

• Fast project completion. Research projects are load-balanced across multiple phone centers, telephony servers or a web server farm based on the size and scope of the work. This means your project will be completed quickly without cutting any corners.

• Real time reports. The system also gives clients and project directors the ability to see exactly how a study is running at any given moment using Wats Data Express on a secure website.

• Quality control. Sophisticated reports that leverage the framework of Total Quality Management are used to monitor and control the collection process.

• Questionnaire flexibility. A modern technical infrastructure permits questionnaires to include elements such as multi-media, conditional logic, rotation, randomization, choice task and complex visual presentations.

• Quota management. Advanced quota management algorithms and reports permit precise quota management. W.I.R.E. supports projects with tens of thousands of quota cells.

• Sample Management. Sophisticated replicate dialing algorithms ensure sample is dialed using sound methodology and that each phone number is given an equal probability of being contacted.

Western Wats has more flexibility than ever to meet your most demanding project requirements, and our ability to control quality is simply unmatched. W.I.R.E. is yet another example of our commitment to create data collection solutions that respond to the changing landscape in the market research industry.