Wats IVR

IVR (Interactive Voice Response) allows surveys to be administered using an automated voice messaging system. Respondents are asked by a professionally-voiced recorded message to answer survey questions using their touchtone phone keypad.

For certain types of studies, IVR can be used to collect large volume results you need quickly without putting a strain on your research budget. With more than 2,000 lines available 24 hours a day, 7 days a week, Wats IVR can be essential to addressing your single or multi-mode survey needs.

This data collection method works especially well for restaurant or retail customer satisfaction surveys where coupons or purchase receipts are used to encourage customers to call a toll-free number to take the survey.

Verbatim answers to open-ended questions can be collected by digitally recording respondent answers word-for-word, then delivering the digital files in any standard audio format.

Western Wats conducts hundreds of thousands of surveys each year using its IVR system. Our dedicated IVR team ensures each project is designed, programmed, administered and reported with uncommon care and attention to detail. The same team is also working hard to innovate new and better ways to take advantage of this exciting technology.